@COVERGIRL Joins Forces with Star Wars Saga #BeautyForce #PGMom

Today, COVERGIRL announced a first-of-its-kind beauty collaboration with the upcoming blockbuster film, “Star Wars: The Force Awakens”.

Disclosure: I am a P&Gmom/mamanP&G. As part of my affiliation with this group I receive products and special access to P&G events and opportunities. The opinions on this blog are my own.

Makeup artist extraordinaire and COVERGIRL Global Creative Director, Pat McGrath, designed a series of six stunning beauty looks inspired by the film, its iconic characters and key themes. The looks were designed to enable the hundreds of millions of female Star Wars fans to celebrate their love of the movie, transform their look, and express multiple sides of their personalities. Of the six avant garde looks, three from the Light Side and three from the Dark Side, two were revealed exclusively today, introducing:

COVERGIRL Star Wars - Droid   COVERGIRL Star Ward - Stormtrooper

  •        Droid featuring a luminous look that reflects the light side in “Star Wars: The Force Awakens”. A swatch of golden eye shadow across lids and cheekbones sets the tone, with glistening lips punctuating the lustrous palette.
  •         Stormtrooper featuring a strong and graphic look to represent the power from the Dark Side. The eyes dominate with a black winged liner and white contrasts. Lips measure up in a deep, mysterious red.

COVERGIRL products used to create these iconic Star Wars looks will be available beginning in October available in mass-market, drug and food retailers nationwide.

Stay tuned as we unveil looks, how-tos, and more behind-the-scenes access from the epic COVERGIRL & Star Wars campaign on covergirl.ca/StarWars. You can also follow @COVERGIRL on Twitter, Instagram and our hashtag #BeautyForce for the latest.

The only question left is – Light Side or Dark Side, Which Side are you on?

May the Force Be With You,

COVERGIRL 

#StealtheSpotlight with @COVERGIRL and @OlayUS #Giveaway CAN 22/06 #PGMom

THIS GIVEAWAY HAS ENDED

To get you ready for an evening out on the town, look no further, COVERGIRL and Olay are here to help you achieve that star look so you steal the spotlight.

To help start the night off right, prep with Olay’s newly enhanced Total Effects formula with 40% more vitamins and the highest level of Niacinamide in an over-the-counter Olay skincare product. The enhanced formula makes this anti-aging moisturizer a must-have summer beauty staple. This moisturizer packs more vitamins than the leading prestige moisturizer and will help you get ready for your night out!

Disclosure: I am a P&Gmom/mamanP&G. As part of my affiliation with this group I receive products and special access to P&G events and opportunities. The opinions on this blog are my own.

Now, onto your eyes! Lash fame… it’s a thing! This month, get ready to shine the spotlight on your eyes and give your lashes a starring role withNEW COVERGIRL The Super Sizer Mascara. This new mascara will help lengthen and volumize your lashes for that “Oh La La” look! This mascara is perfect for adding that extra pop for that date night or evening out on the town.

This new mascara has a unique Lash Styler that is designed to allow maximum mascara-to-lash contact and can give your lashes 400% bigger, corner-to-corner volume.

Go on, twirl it and get the best false lash look in 3 easy steps:

  1. Place the Lash Styler’s narrow, long core and short bristles right at the base of the lashes.
  2. Pull the Lash Styler through the lashes from root to tip, twirling or rotating it a bit as you go.
  3. Sculpt and style the lashes until you reach supersized, corner to corner volume.

katy perry

For more drama, pair your wonderful super-sized lashes with Intensify Me! Liquid Liner. Its paddle tip provides two looks – thick and dramatic or thin and elegant and can help you achieve the perfect cat-eye.

I’ll share the spotlight with one of my lucky readers! You have the chance to win these great new products:

PRIZE:

Begins on: time post goes live  and   Ends on: June 22, 2015 at 8 pmEST

Terms and Conditions:  Open to Canadian residents 18+ only (excludes Quebec). Winner will be notified within 48 hours of the giveaway via email, and will be required to provide their full name, address and telephone number, so that Sponsor can mail out the prize.  By entering this contest you are accepting that, if you win, your contact information will be shared with a PR agency for the purpose of mailing your prize.  Please allow 4-6 weeks from the contest closure date to receive your prize.  [Please read entireTerms and Conditions]  This giveaway may appear on other blogs as part of the #PGmom program, however, to be fair, you can only win once per giveaway. If your name is chosen more than once, another winner will be selected.  All winners must be from within Canada.  Please note giveaways are only open to Canadian residents and will not be sent out of the country.

This promotion is in no way sponsored, endorsed or administered by, or associated with, Facebook.

NOTE: My Bits and Bleeps will not be held liable for any potential loss, damage or undelivered status of the prize.

Entry-Form

*Pricing at discretion of the retailer. Available in select stores May 2015.
Disclosure:  P&G has only provided me with the product that I am using as the prizes for this contest.  The contest is not otherwise endorsed, designed and/or administered by or associated with P&G.By entering the following contest you are accepting that, if you win, your contact information will be shared with a P&G PR and shipping agency for the purpose of mailing your prize.  Please allow 4-6 weeks from the contest closure date to receive your prize.
This giveaway may appear on other blogs as part of the #PGmom/#mamanPG program.  However, to be fair, you can only win once per giveaway.  If your name is chosen more than once, another winner will be selected. All winners must be from within Canada.

Get Ready to Show Off Your Lashes With @Covergirl #COVERGIRLBloomsies #PGMom #goBloom

There’s a new product in town! Get ready to show off your lashes with the latest COVERGIRL mascara – Full Lash Bloom by LashBlast. This new mascara delivers natural lash fullness that’s soft to the touch, and it’s never stiff or spiky!  This is for two reasons – first, it features a NEW petal-shaped molded brush that has short and long bristles so it aligns, combs, and coats every lash for full separated volume. Second, it has a NEW soft-set formula with natural beeswax which provides buildable volume that doesn’t set hard. So you end up with full, soft lashes that bounce, stay flexible and resist flaking.

COVERGIRL Full Lash Bloom

Thanks to the perfect combination of formula and brush, lashes are exceptionally full – never stiff or spiky.

Plus, the brush and formula are designed to work together to maintain the shape of the natural lash, leaving the ends tapered and keeping them naturally separated. The mascara emphasizes lashes’ shape and length, without overloading them with heavy waxes and clays that set to a stiff film on the lashes.

Six SKUs available in both regular and waterproofVery Black, Black, Black Brown

COVERGIRL Full Lash Bloom Mascara will be available at mass-market, retailers nationwide beginning December 2014.

mascara

 

MSRP: $8.49-10.99 Prices are at the sole discretion of the retailer.

CG full lash

I received one to try and also an extra Full Lash Bloom that I passed on to my daughter to try.  We both have long lashes that are noticeable without mascara; however, we use mascara to help our lashes become even more noticeable.  Mascara generally darkens, combs and separates the lashes so that they look even more fabulous than they already are.  At least that’s the idea behind using mascara for us.  COVERGIRL Full Lash Bloom dries soft and doesn’t stick or clump.  It leaves the lashes looking very natural.

Mascara2

Both my daughter and I have found it very easy to welcome Full Lash Bloom into our makeup bags … we love the look and feel!

Disclosure:  As a PGMom, I receive products and special access to P&Gevents and opportunities.  I have not been financially compensated in any other way.  I am not obliged to give a positive review.  Any opinion(s) expressed is my own, and is given freely.  Any information acquired from P&G’s various social media formats has been authorized, and has been done so as to facilitate my post/review.
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Should you wish to share any questions, suggestions, or comments, please feel free to leave me a comment.  If preferred, email me direct via mybitsandbleeps@gmail.com