OITNB Season 4 is finally here!  Are you getting ready to binge?  I am!!  I have all my snacks and drinks ready, my phone(s) have been turned off, and even my social media has been placed on hold.

Orange is the New Black’s season 4 debuts today (July 17th).  Netflix has done a little digging to reveal that this original series is one of its most re-watched globally among subscribers. Examining viewing in over 190 countries, Netflix found more than half (53%) of Orange viewers have re-watched at least one full season of the acclaimed series since its debut in 2013. Not surprisingly, this re-watching behavior peaks each June in anticipation of the new season, this year being no exception.

Disclosure: I have been compensated to share this post. The opinions on this blog are my own.

Netflix also released the series most re-watched episodes. As expected, viewers prefer to re-indulge in the last three episodes of a season, but the one that remains supreme is, of course, season 1, episode 1 when Piper Chapman leaves her supportive fiancé Larry for her new home: a woman’s prison.

Some Canadian-specific highlights about OITNB fans are as follows:

• Almost one quarter of Canadian respondents (23%) plan to watch the previous season while 42% plan on re-watching all seasons before the season 4 launch
• Close to half of respondents (43%) said they will start preparing for the new season (S4) this week, and Canadian fans are willing to give up house chores to do so — cleaning the house (41%) and making your bed (38%)
• Outside of refreshing their memory, one third said they like to re-watch to relive moments with their favourite characters and 30% said they look for possible foreshadowing

• Over one quarter (28%) said they re-watch because it’s their favourite show and they can’t get enough
• It can be lonely in Litchfield. Over one third of Canadian respondents (32%) said they plan to re-watch by themselves.

*Data reflective of global accounts who have completed watching Orange is the New Black and have re-watched at least one season of the series.

**The survey was conducted by Google Consumer Surveys, June 2, 2016 – June 10, 2016 and based on 1,613 responses. The sample was the national adult internet population in the US, Mexico, UK and Canada. Survey respondents must have confirmed their intent to watch and prepare for season 4 of Orange is the New Black to participate. Overall RMSE score is 4.84%.

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