CAMPBELL’S CELEBRATED 85 YEARS OF PROVIDING CANADIANS WITH REAL AND DELICIOUS FOOD … and I was there!
TORONTO, ON, November 17, 2015 – Campbell Canada celebrated 85 years of proudly being a key part of Canadian meal times. Still located at its original address in Toronto, the company has grown from producing Campbell’s iconic vegetable condensed soup to producing over 225 different products and exporting to countries all over the world including the US, Australia, Hong Kong and the Philippines.
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“We’re proud to have been making great tasting, quality soups on Birmingham Street in west-end Toronto since 1930,” said Campbell Canada president Ana Dominguez. “A huge part of our success is the long standing relationships we have built with the people who grow our ingredients, and that includes generations of farmers in the farming communities surrounding Toronto.”
From a local standpoint, Campbell Canada sources 70 per cent of the vegetable ingredients used it its soups (by weight) from local farms from within 300 km of its Toronto plant. Each year, Ontario farmers provide Campbell Canada with almost seven million kilograms of potatoes, three million kg of fresh carrots and almost two million kg of fresh mushrooms all from within a 100 km drive.
“Campbell’s – the iconic soup company – is a great example of what makes Ontario’s food processing sector so dynamic,” said Arthur Potts, Parliamentary Assistant to the Minister of Agriculture, Food and Rural Affairs. “They have a strong tradition of creating innovative products while maintaining long-lasting relationships with the farming community by sourcing fresh, locally grown product. I’m happy to congratulate Campbell Canada on 85 years of producing quality foods for Ontarian families to enjoy.” Campbell Canada is also focused on delivering on its global promise of delivering Real Food that Matters for Life’s Moments – which Dominguez says “represents the single most important cultural change we’ve implemented globally and at Campbell Canada specifically. We have committed to delivering products with no artificial colours and flavours, eliminating the use of high fructose corn syrup and making sure we provide a host of choices for consumers with different dietary needs.”
In reference to Campbell Canada’s new website WhatsInMyFood.ca, Dominguez shares, “Through this platform, we will engage in a meaningful dialogue with our consumers, and provide answers to their most pressing questions. This is a serious commitment. We will be open and honest about what goes in our food, how we make our food and the choices behind the ingredients we use.”
In response to changing consumer tastes and demand for innovative new flavours, Campbell’s soups are constantly being revitalized and updated:
· The Healthy Request® line has been reinvented in response to today’s health conscious consumer who wants to know what’s in their food as well as what’s not in their food. Healthy Request boldly promises to never contain preservatives, ever. · Recently launched Campbell’s® Soup Kits were developed for the adventurous soup lover – the individual who wants home-made soup but doesn’t want to spend hours making it. Campbell’s Soup Kits give them a head start – all they need to do is add a few simple ingredients, and in about an hour, they have a tasty home-made soup with no artificial flavours or colours. Through a two-way dialogue on their website, Campbell Canada is looking to expand its community by asking all Canadians to tell them what they think about the food Campbell makes and how they can make it better.
“Campbell Canada is also deeply embedded in the community as well including providing product and meals to local community groups such as Daily Bread Food Bank, the LAMP community centre and the Second Street Middle School,” added Dominguez.
Campbell Canada is proud to have been named one of Canada’s Top 100 Employers for the past two years running, fostering a diverse and inclusive work environment. Many of its 700 member workforce are long-serving employees – many as long as 35 years – and some with multi-generational histories in their families.