Today, COVERGIRL announced a first-of-its-kind beauty collaboration with the upcoming blockbuster film, “Star Wars: The Force Awakens”.
Disclosure: I am a P&Gmom/mamanP&G. As part of my affiliation with this group I receive products and special access to P&G events and opportunities. The opinions on this blog are my own.
Makeup artist extraordinaire and COVERGIRL Global Creative Director, Pat McGrath, designed a series of six stunning beauty looks inspired by the film, its iconic characters and key themes. The looks were designed to enable the hundreds of millions of female Star Wars fans to celebrate their love of the movie, transform their look, and express multiple sides of their personalities. Of the six avant garde looks, three from the Light Side and three from the Dark Side, two were revealed exclusively today, introducing:
- Droid featuring a luminous look that reflects the light side in “Star Wars: The Force Awakens”. A swatch of golden eye shadow across lids and cheekbones sets the tone, with glistening lips punctuating the lustrous palette.
- Stormtrooper featuring a strong and graphic look to represent the power from the Dark Side. The eyes dominate with a black winged liner and white contrasts. Lips measure up in a deep, mysterious red.
COVERGIRL products used to create these iconic Star Wars looks will be available beginning in October available in mass-market, drug and food retailers nationwide.
Stay tuned as we unveil looks, how-tos, and more behind-the-scenes access from the epic COVERGIRL & Star Wars campaign on covergirl.ca/StarWars. You can also follow @COVERGIRL on Twitter, Instagram and our hashtag #BeautyForce for the latest.
The only question left is – Light Side or Dark Side, Which Side are you on?
May the Force Be With You,