You’re NOT going to believe Always and the #LikeAGirl campaign! They’re the ones that came out with that awesome #LikeAGirl YouTube video. Well, get ready for more.
Disclosure: I am a P&Gmom/mamanP&G. As part of my affiliation with this group I receive products and special access to P&G events and opportunities. The opinions on this blog are my own.
Always, a brand that has been championing girls’ confidence for more than 30 years, is on a mission to help stop the drop in confidence girls experience at puberty and beyond. As part of this mission, in 2014 they set out to make the phrase “like a girl” mean amazing things. Last summer the Always brand created a social experiment video that was launched on YouTube, encouraging girls everywhere to change the meaning of #LikeAGirl from an insult into doing something downright amazing! As a PGMom, I am proud to share that the Always #LikeAGirl YouTube video currently has over 90 million views across the globe.
There have been thousands of inspiring #LikeAGirl posts worldwide and with your support and the help of girls around the world, Always has made tremendous progress in influencing the shift in this phrase’s meaning… but they’re not done yet! In fact, a new Always survey shows that 72 percent of girls feel held back by society, which dictates what they should and shouldn’t do. They have created a new social experiment video that brings that statistic to life and encourages girls to feel unstoppable and smash any limitations that hold them back!
As a highly valued supporter of Always and the #LikeAGirl campaign, I am very excited to share with you a first look of the NEWEST Always #LikeAGirl video!
You can help by joining all of the Unstoppable girls out there by watching this inspiring video: https://www.youtube.com/watch?v=VhB3l1gCz2E