If you don’t already, it’s time to focus on the facts!
Today’s moms are busier than ever, and between play-dates and practices, making informed nutrition choices for both you and your family can seem daunting. To make the best choices, many of us already look to the Nutrition Facts Table (NFT) located on all pre-packaged food. The NFT is a great way to choose foods that have more of the nutrients you want and less of the nutrients you don’t.
That’s why we’re thrilled that last month Health Canada announced the launch of the second phase of its Nutrition Facts Education Campaign, called “Focus on the Facts.” This campaign centres on helping Canadians – especially parents of children aged two to twelve – better understand how to use this tool, and make nutrition choices that fit their family’s needs. Paying particular attention to the “Serving Size” and the “Per Cent Daily Value (%DV)” measures located on the NFT is one of the best ways to make a smart choice and keep portions in check. You can use the % DV to see if the Serving Size has a little or a lot of a nutrient – 5% DV or less is a little and 15% DV or more is a lot.
To reinforce the importance of “Focusing on the Facts,” Kellogg is pleased to support this initiative alongside 20 other leading food companies who are committed to this effort. Keep an eye out in-store for communications rolling out in the coming months, and use these messages as an opportunity to teach your little ones about how to use the NFT to make smart choices.
Recently, my family has started to make even better informed nutrition choices. By doing so, we directly and indirectly influence our daughter’s view on nutrition. When my daughter goes shopping with me, I always take a little time out (throughout the shopping trip) to stop and look at the label together. Of course, it’s easier now that she’s older but this is something I’ve done more and more over the years. When she was little, she always saw Mommy read the label and would often say “Mommy, you can’t put that in the cart because you haven’t read the label yet”. Out of the mouths of babes!
You can learn more about “Focus on the Facts” at Canada.ca/NutritionFacts