Special K* and Nia Vardalos call on Canadians to proclaim their #2015REVOLUTION

Did you make a New Year’s Resolution last year? Will you make one this year? As the clock counts down on December 31, many Canadians will promise to do a little better in the year to come.

Although Resolutions are as much a part of celebrating the new year as fireworks or champagne, the truth is that even as we make them we know that we don’t really intend to keep them.

To inspire Canadians to approach New Year’s goal-setting more positively, Special K has partnered with revolutionary breakthrough star of My Big Fat Greek Wedding, Nia Vardalos.

“By the time Blue Monday rolls around, most resolvers like me have fallen back into our old habits,” explains Nia. “Let’s face it — resolutions don’t work. It’s time to try something new, bold, positive and different. Instead of making a New Year’s resolution for 2015, let’s all declare our #2015Revolution now!”

While a New Year’s resolution is all about fixing something about yourself or doing something differently, a revolution is big, bold, forward looking and positive. It’s about trying something new, stepping outside of your comfort zone and the embracing the satisfaction of accomplishing something you never dreamed possible.

To get the revolution started, Special K is encouraging Canadians to approach New Year’s goal-setting more positively by sharing their revolutionary goal with the world on social media using the hashtag #2015Revolution.

Between December 5, 2014 and January 30, 2015 whenever a Canadian shares his or her revolutionary goal on Twitter using the #2015Revolution hashtag or on the Kellogg Canada Facebook Page, they will be entered to win one of three $1,000 prizes to help them achieve their goal.[i]

To get inspired and read the revolutionary goals of others shared across social media, Canadians can also visit www.specialk.ca (beginning December 15th) or follow us on Twitter: @SpecialK_CA.

If you’re committed to choosing positivity, make your own #2015Revolution!

~Your Kelloggers Team

DID YOU KNOW?

Kellogg’s Special K New Year’s Revolution Poll revealed:

· Only 23 per cent of Canadians who say they have made a New Year’s resolution in the past claim to have actually achieved a goal even once.

· 87 per cent of Canadians agree that most people don’t even believe that they can or will achieve their resolution.

· 64 per cent of respondents said that they have made a New Year’s resolution in the past, only 18 per cent made a resolution last year — a decrease of more than 70 per cent!

· Among those who still make resolutions, one out of 10 admits to breaking their vow before the clock strikes midnight!

These and other results from the Kellogg’s Special K New Year’s Revolution Poll can be found in the accompanying infographic and shared on social networks using #2015Revolution

[i] Rules and Regulations

This post is provided to you by Kellogg Canada Inc.

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