The Cheerios Effect Giveaway #CheeriosEffect CAN 05/11


In today’s busy, fast-paced, technologically-advanced world, it’s easy to go days, even weeks, without having face-to-face contact with friends, family and neighbours.  While it may seem normal to us, we are missing out on the amazing benefits that direct connections provide, such as learning, happiness, resilience and longevity. To help celebrate the happiness and joy connections bring to our lives Cheerios has launched its newest campaign, “the CheeriosEffect.”

You might ask yourself, what does cereal have to do with human connections? Well, the Cheerios Effect is a real scientific principle that is nicknamed after the cereal, and it’s about the fact that if you drop two Cheerios into a bowl, they’ll always eventually float together and connect. Just like those two tiny, floaty little Os, we’re all drawn together.  In fact, we’re hard-wired to connect with those around us.  Nothing could be more natural. And no matter who you are, where you live, or who you choose to share your life with, Cheerios believes that everyone is worthy of love and connection.


 “We all love to connect. That’s the Cheerios Effect.”

To celebrate this simple concept, Cheerios has created a series of advertisements that show real people telling their personal stories of connection. Cheeriosis hoping to inspire a more connected world by celebrating these amazing true stories, and we’ve already seen some great momentum and wonderfully positive response from the media including Perez HiltonTime Magazine and Huffington Post.

You can see all five Cheerios Effect “Stories” videos here and I’ve also created my own story of connction.  Everyone has a unique story of connection worth sharing. Here’s one I want to share with you … mine:

We all love to connect. That’s the Cheerios Effect.   #CheeriosEffect


I loved sharing about our babies. They become family members instantly and now run around like they own the place.  Unconditional love is a beautiful thing, and the love for a pet lasts forever.

Cheerios is also encouraging Canadians to share their personal connection stories at, where each unique story will be brought to life with a personalized video of Cheerios connecting in a bowl.  Here’s your chance … share your own story of connection through a giveaway that includes a $100 Loblaw gift card and 5 boxes of Cheerios!

When Does it Start/End?

Begins on: time post goes live  and   Ends on: November 05, 2014 at 8 pmEST

Terms and Conditions:  Open to Canadian residents 18+ only (excludes Quebec). Winner will be notified within 48 hours of the giveaway via email, and will be required to provide their full name, address and telephone number, so that Sponsor can mail out the prize.  By entering this contest you are accepting that, if you win, your contact information will be shared with a PR agency for the purpose of mailing your prize.  Please allow 4-6 weeks from the contest closure date to receive your prize.  [Please read entireTerms and Conditions]  All winners must be from within Canada.  Please note giveaways are only open to Canadian residents and will not be sent out of the country.

MANDATORY:  you must create your own personalized “connection story” video on and tweet me the link using the hashtag #CheeriosEffect.

This promotion is in no way sponsored, endorsed or administered by, or associated with, Facebook.

NOTE: My Bits and Bleeps will not be held liable for any potential loss, damage or undelivered status of the prize.

You can do any or all of these extra entries but only after the Mandatory entry is complete:

  • you can follow My Bits and Bleeps Blog via Email  (+1 entry)  Just enter your email in the blank provided … see top right of my blog.
  • you can “like” My Bits and Bleeps on Facebook (+1 entry) … you can press like button located on the right side of my blog
  • once “liked”, you can “share” this giveaway on Facebook (+1 entry) –you can do this once a day
  •  you can post this giveaway anywhere else on the web (Facebook, forum, linky, blog etc) comment with link (+1 entry)
  •  you can leave a new comment on any of my non giveaway posts and come back here commenting where you did (+1 entry) –you can do this once a day
  •  you can follow me on Twitter (+1 entry)
  • Tweet About the Giveaway –you can do this once per day, every day (+1 entry)  [leave link to tweet in comment]
  • you can follow me on Instagram (+1 entry)
  • you can follow me on YouTube (+1 entry)
  • you can get a friend (who has never entered before) to enter this giveaway and tell me who it is (+5 entries)

REMEMBER: to include in your comment any extra information required (ie. Twitter Handle, URL Link, mention that entry is completed, or that you currently do it -like you already receive my RSS Feed for example-).

Note: Once the entry period is closed, there will be a vote for my favourite story of connection, and the winner will be sent their Cheerios supply and gift card.


Disclosure:  I received compentsation from Cheerios for this post. I have not been financially compensated in any other way.  I am not obliged to give a positive review.  Any opinion(s) expressed is my own, and is given freely.  Any information acquired from Cheerios’ various social media formats has been authorized, and has been done so as to facilitate my post/review.
To learn more please visit: About My Bits and BleepsDisclosure Policy, or PR Welcome
Should you wish to share any questions, suggestions, or comments, please feel free to leave me a comment.  If preferred, email me direct via

522 thoughts on “The Cheerios Effect Giveaway #CheeriosEffect CAN 05/11

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