We are so blessed to have clean water, and for it to be a seemingly unlimited supply is such a bonus! Unfortunately, we often take it for granted. Yet approximately one billion people in the developing world* do not have the same luxury, and diseases from contaminated water are killing more children every day than HIV/AIDS and malaria combined*.
To help provide clean water to those in need, we’ve developed the #cleanwater photo challenge! From July 18 through 31, P&G and Walmart want you to share photos of the role clean water plays in your life and the life of our family and friends.
The P&G Children’s Safe Drinking Water (CSDW) Program helps provide clean drinking water to people in need through a water purifying technology developed by P&G. One small P&G purification packet quickly turns 10 litres of dirty, potentially deadly water into clean, drinkable water.
To date, more than seven billion litres of clean drinking water have been provided by humanitarian organizations across the globe using P&G packets, helping to save an estimated 39,000 lives in more than 75 countries.
This past spring, P&G and Walmart teamed up and committed to donating one day of clean water** for every P&G product purchased at Walmart or Walmart.ca during the month of April. During that month, Canadians rallied together and in the end, P&G donated 8.6 million days of clean water to the Children’s Safe Drinking Water Fund as part of its Clean Water initiative. Since May 1, more than 20 P&G products, including Tide, Pampers, Duracell, Dawn and Pantene have continued to generate a donation equivalent to one day of clean drinking water**.
To help bring the program even closer to its goal of donating 25 million litres of water in a 12 month-period, P&G and Walmart will once again open the program up to include every P&G product from July 16 – 31, 2014***. Your participation can help us reach our goal!
You can help! Join in by following the calendar with photos to celebrate water in our lives.
Each day post a photo containing the hashtag of the day, along with the hashtag #cleanwater. Then check out the #cleanwater Pinterest board here to see a curated compilation of the best images from the challenge. At the end of the challenge, one winner will be randomly selected (similar to a Twitter Party) by Stacie Vaughn (Simply Stacie) to receive a $250 Walmart gift card and a bundle of P&G products!
I can’t wait to see the creative pictures that you come up with! Help raise awareness about this program, and the importance of clean water … and have fun!