When it comes to catching up, how much time do you spend daydreaming of the past? Whether you’re swapping stories of high school style mishaps, or dreaming of the hair you used to have, there’s always a little part of you that wishes you could revisit old times.
Aging hair has complex needs and is more unruly than younger hair, which can also be coarse, frizzy, and harder to colour. As it turns grey, it can also make you look older than you really are, so it’s no surprise that covering grey is the leading reason why women colour their hair. Which is why we’re introducing the new Clairol Expert Age Defy Collection, a three-step colour system that softens the texture of hair and changes the surface of the hair fibers, making it easier to get the colourant through hair, resulting in hair that looks 10 years younger**. [there are 12 shades to pick from]
Thanks to the advanced colour formula and Pro-V conditioner, Age Defy provides 100 per cent grey coverage and beautiful colour to resistant greys, for softer, smoother, and more vibrant hair than ever before*.
Grey hair usually equals a “loss of fertility” or “youthfullness” but this dying your hair is an economical way to hold onto it. It’s a great way to redefine what your image is.